Michael Broes
Co-founder | Moonbird
Michael Broes is the co-founder of Moonbird, a Belgian health-tech company that built a handheld breathing device to help people deal with stress, anxiety and sleep problems.
Today, around 100,000 people use a Moonbird, generating millions of breathing sessions and a unique amount of physiological data.
As Moonbird prepares for its next phase of international growth, Michael will share what it actually takes to bring a European health-tech product into markets such as the US. From finding product-market fit across borders and navigating different healthcare systems to building distribution, credibility and a local presence.
A candid look at the decisions, mistakes and trade-offs behind taking Moonbird beyond Europe.
A line-up of human-centric innovators
These extraordinary technology experts know their way around the latest innovations, but they always keep in mind that we're extra ordinary first.
